Perfect Game (formerly Drakeshire Lanes) hired us to bring their vision of a Destiny-inspired laser tag theme to life.
Drakeshire Lanes originally opened several years ago and was known for its bowling lanes in the Detroit area. With their recent rebrand to Perfect Game, they will now offer a state-of-the-art custom laser tag theme that can’t be found anywhere else.
In the initial brainstorming phase, owners Simon and Michael Shearer wanted something unique with a futuristic sci-fi theme. We further developed this idea into a custom theme inspired by the videogame Destiny, with intricate detailed props and futuristic mythical murals that transports players into another world. The arena supports up to 24 players equipped with phasers and vests supplied by Laser Force, with 2 levels for an action-packed experience.
“We were totally blown away by the final results of the arena,” said Perfect Game owners, Michael and Simon Shearer. “It went beyond our expectations and is a unique experience that customers can’t get anywhere else. Seeing the looks on our customers’ faces as they enter the arena proves the WOW effect is real.”
Simon and Michael saw other traditional bowling alleys in the Detroit area close due to diminished customer traffic. In order to avoid the same fate, they knew they had to add more attractions to their family entertainment center to remain competitive.
Simon and Michael first needed to learn how to operate a laser tag attraction, so they went to the 360 Event put on by us. At 360 Event, attendees learn everything there is to know about laser tag operations from industry professionals, with topics ranging from financing and site design, to operational fundamentals and hiring.
“We first connected with Creative Works at [360 Event] with big ideas but no background in laser tag operations. Creative Works was a great partner in taking us from novice to expert quickly,” said Michael and Simon.
For more information on this event, go to www.amusement360.com.
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