How To Leverage the Growing Power of Esports Tournaments
The international growth of Esports has taken a stunning trajectory over the last few years. This year, Esports global revenue reached over $1 billion. Nearly half a billion people play Esports or watch players stream online. The meteoric rise will continue over the next few years as the industry grows.
Fortnite World Cup
Esports, more specifically Fortnite, grabbed headlines a few weeks ago when a 16-year-old from Pennsylvania won $3 million at the first ever Fortnite World Cup. The tournament took place at Arthur Ashe Stadium in New York and was watched live by over a million people.
The top four finishers in the tournament took home over $7 million combined. Epic Games, the creators of Fortnite, put on the tournament and promised that there will be more competitive events like this moving forward.
What It Means For Your FEC
So, what does all of this mean for your family entertainment center (FEC)? It means that there has never been a better time to bring Esports into your attraction mix. The money and attention that the recent Fortnite World Cup created was staggering. While your FEC can’t put on a tournament of this magnitude, there are ways that you can benefit from the Esports craze. Installing Game Up Esports and hosting local tournaments is an easy way to generate business, exposure, and new customers.
The Esports fascination has hit people of varying demographics and Esports tournaments draw interest from multiple age groups. The tournaments can be single day or multi-day events, depending on your setup and how many people are in the tournament. It’s a good idea to start with a small-scale tournament, and then expand as you gain traction.
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Benefits to Your FEC
A successful Esports tournament can have many benefits for your FEC. The first and most important benefit is the increased exposure of your business to new customers. If you’re able to get the word out, the tournament will surely bring in new customers who may have not known your FEC existed at all. These players will be exposed to a new world of attractions and activities at your facility. If you provide a great experience, they will likely come back to enjoy your other attractions outside of Esports.
Guests who come to play Esports are almost guaranteed to spend money elsewhere in your facility. They may want to enjoy some food and drinks after playing, or they may go check out the other attractions. No matter what they do, it’s extra revenue that you generate from people who otherwise would not have known about your FEC.
Another benefit is the opportunity to be a market leader in social gaming. There are hundreds of stand-alone Esports facilities around the world, proof that this experience can draw customers and be successful. FECs are uniquely positioned to deliver an experience that exceeds a stand-alone gaming lounge, offering additional attractions, entertainment, and food & beverage. As an FEC operator, your facility can become the go-to place for customers to spend a couple hours gaming with friends in a fun, social setting.