If you’ve never played laser tag before, you may be wondering what the customer experience is like. This article is a breakdown of the stages in the customer’s experience, each of which is designed to provide an engaging guest experience. You will learn proper laser tag game rotation processes and why each step is crucial if you want to operate an efficient and entertaining attraction. In this example, Jimmy is having a birthday party with his friends.
The announcement alerts Jimmy and his friends that the next game is about to start. Everyone needs to line up to begin the process, and the announcement gives party hosts an opportunity to escort Jimmy’s party to the briefing room. The game marshal (the employee running the attraction) makes sure everyone who is lined up is scheduled for this game. In addition to Jimmy’s party, there’s another birthday group plus a few walk-ins. Then the marshal accepts tickets and brings everyone into the briefing room.
Briefing (2-4 minutes)
This briefing is where the game marshal explains the rules of the game and how to play. The marshal demonstrates how the equipment works, describes the layout of the arena, and discusses the details of the specific game type being played. The marshal may even bring Jimmy up to help demonstrate how to properly use the equipment.
We wrote an article on how to create the perfect laser tag briefing, which you can read here.
Vesting (1-2 minutes)
After the briefing, the marshal brings everyone into the vesting room to get their laser tag vests. The marshal makes sure everyone has their equipment on correctly. Jimmy’s younger brother Sam is having trouble getting his vest on, and the marshal comes over to assist.
In some cases, both the briefing and vesting take place in the same room. But more often than not, these are separate rooms, which allows you to run more games per hour.
Game Play (7-12 minutes)
After everyone has their vests on, the players enter the arena to begin the game. The marshal should be walking around the arena at all times to make sure the players are following the rules. But the marshal is more than a rule enforcer. He or she can also help struggling players, like Sam, by giving them some game tips. You don’t want any players to finish the game with a score significantly lower than everyone else, as they will be discouraged and have a bad experience. The marshal can avoid this issue by providing active assistance during the game.
De-Vest and Scores (1-2)
After the game, the marshal brings everyone back into the vesting room to hang up their packs for the next group. Then Jimmy checks his score and compares with his friends. As they exit the vesting room back into the lobby, their contagious excitement acts as grassroots marketing: others who see Jimmy’s party leaving the game get excited to sign up and have their own laser tag experience.
We show ranges for the length of time of each step in the laser tag game rotation because everyone operates a little differently. Some have a combined briefing/vesting room, some run 3 games per hour, and some run 4 or more games per hour. These are simply baseline numbers to give you an idea of what to expect for your facility. We’re here to help if you want to know how your specific attraction should operate. You can request a quote or click the link below to download our laser tag presentation.
The Customer Experience Matters: Learn how to create memorable laser tag experiences and increase revenue